Politics = Being Priced Out

So I've been pursuing media buys for work, and am completely being priced out in this market by pending McCain and Obama ads. Trying to run health care related ads on prime time or cable, against the political ads is nearly 4x the normal cost on a regular media buy. Basically both the Repub's and Democrat's are spending A FORTUNE on campaign placed and pending ads. I must ask the question: Is this is an effective use of donated campaign funds? It all sorts of disgusts me. The need to budget $150K-$700K for a :60 spot on prime time, yes "ONE" commercial depending on the months/weeks prior to election. I will not be recommending television to any of my clients until January 2009.